Visual communication is ubiquitous across all media channels – including television, print campaigns, direct mail, trade shows and key social networks. Imagery reinforces your brand and position in the marketplace. Making the time and effort to create your own image library will provide you a powerful tool to connect and engage your customer. While there’s...

When designing a brochure or a website, one of the ways you can make it engaging is by using images, usually photography. Choosing images that work well together can be a challenge, but there are a few approaches that can help. Perspective This website for Spiegel & McDiarmid features a different image for each of...

Your business card does a lot more than provide a reference source for your name and phone number. It is tangible evidence of your credibility. Here are some ways to make your business card more effective. 1. Use color to make it stand out from the stack.  Using solid color on one side of the card...